About Us

  • Behind The Brand

    You’ve never been one for trends. Neither have we.

    In true Erin fashion–being equal parts contrarian and cool–she didn’t overthink our name. ‘Armine’ and ‘Ambrose’ are family names, specifically the middle names of her kids: Kollin Ambrose, named for his paternal great grandfather, and Charlotte Armine, named for her maternal double-great aunt. With a cool sound and the intentional touch of legacy, Erin thought it felt right. 

    Born from a blend of our founder’s love for style and her rebellious inclination, Armine + Ambrose is about standing out with intention. 

    Our designs are rooted in something deeper: a desire to create pieces that feel as good as they look. Chic and sophisticated? Yes. Meaningful and timeless? Absolutely. We design each piece with a story in mind—whether it’s marking a milestone, celebrating resilience, or simply embracing the things that make you you.

    At Armine + Ambrose, we believe jewelry shouldn’t just accessorize you. It should say something about you—boldly, quietly, or somewhere in between.

  • Search Your Intention: The Story Behind the Tagline

    At Armine + Ambrose, we don’t believe in wearing jewelry just because it’s shiny or trending. There’s nothing wrong with a little sparkle—don’t get us wrong—but we’re here for something more. And we have a feeling you are, too. 

    Every piece we create is designed with purpose: to represent a journey, a milestone, a quiet reminder, or even the boldest version of yourself. It’s jewelry you don’t just wear—you choose. Intentionally.

    Our tagline, “Search Your Intention,” is a call to do just that.

    We want you to think about the why. Why this piece? What does it mean to you? Maybe it’s a celebration of a goal you crushed, a symbol of resilience when the path got tough, or a simple grounding reminder to breathe, pause, and stay present. Intentions don’t always have to be loud; sometimes, they’re worn quietly, just for you.

    But here’s the rebellious part: your intention is yours. No one else gets to define it. You don’t need anyone’s permission to celebrate yourself, to mark your moments, or to decide what matters.

    So go ahead, search your intention—whatever that looks like for you. Whether it’s something big, small, loud, or quiet, wear it boldly. Because at the end of the day, the most beautiful thing about intention is that you get to choose it.
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